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Led by Industry Experts

Programs delivered by experienced instructors with international academic and industry backgrounds.

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Shadi Afra
Founder & Lead Instructor

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Senior hospitality and education leader with 30+ years of international experience across North America and the Middle East.

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Former executive with world-class brands including Caesars Palace (Las Vegas) and Atlantis Resorts (Dubai & Bahamas), now focused on delivering practical, results-driven training in communication, leadership, and service excellence.

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Bringing Canadian standards with real-world execution and not theory.

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Supported by a network of experienced instructors and industry professionals aligned with PurityLite standards.

30+ Years Experience | Caesars & Atlantis | Canada & MENA | MBA & MSc
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